Through Their Eyes
Daily Bread Food Bank

Who uses a food bank? What is the face of hunger?

The Homeless? The Poor?

Turns out it's more than that. Turns out that 11.7% are working low-wages, 36.9% are children under 18, 4.3% are seniors, 48% are single-person homes. Turns out you can't really know.

This advertising campaign is about building awareness and highlights how one can't really tell for certain that someone uses a food bank based on how they look, how they dress, or how they present themselves.

The true face of hunger? There is none.

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The design for these three advertisements was inspired by Halloween posters that use an optical illusion to change their imagery based on one's standing position. When standing on the left, the viewer sees the first image, but as they move to the right, the second image gradually appears.

The rationale behind the design is to create a connection with the message. Just like we cannot fully comprehend someone's life, we cannot fully understand this advertisement until we make an effort to engage with it and try to see more. This approach enables the viewer to change their perspective and gain a better understanding of someone's situation and the campaign.

--- Photography was done by me (Kayla Lebowitz)