Bathroom Addressments
FitBit Flex

How do you grab someone's attention away from their phone and towards an advertisement in a bathroom? You call them out specifically: connect to them and their personal life; have a moment to weird flex; address step goals; bring some life to the product.

Here are a few draft layouts of different long-copy concepts that would be plastered on a bathroom stall or next to a urnial.

It's a good thing Fitbit Flex is waterproof!